Founded in Tokyo in 2012, SmartNews has quickly become the go-to source of news for over 20 million users around the world, and is a leading news aggregation mobile app. Our mission is bigger than simply aggregating news, and we are working to break through the filter bubble and deliver the world’s quality information to the people who need it. We are seeking talented, strategic product manager with a get-it-done attitude to execute our Growth Strategies and roadmap. Join us and make a difference!
About you
With over 50 million downloads and a high level of engagement from our supporters, the challenges of growing further are not to be understated, You are someone who likes to tackle a complicated problem, and really get into the details of what makes our product tick. You are not afraid of pulling logs or engaging with engineers to find a number of ways to delight new and existing users alike.
Responsibilities
Lead planning and execution for new user acquisition and activation by product side, and achieve user growth goals of SmartNewsExecute product plan to achieve user acquisition targets and increase user retention rateLead a cross-functional team including marketing, design, product, engineering, and analytics to create a roadmap, prioritize strategic initiatives, deliver and execute scalable solutions with highest impactSet KPI target goals, design and execute roadmap from concept to official release, and iterate as needed to meet goalsConduct AB testing, track and analyze metrics, and iterate on product plan as needed to meet goalsDefine the issues to be solved and collaborate cross-functionally with PMs, Marketer, Engineers, Designers, Data Scientists, and others to build project plans and execute to deliver resultsMotivate and encourage the team to deliver product and drive product to achieve goalsStrive to serve and make decisions to further realize the company’s mission, vision, and values KPI A/B Requirements
- 3+ years of experience as a Product Manager or similar position developing mobile apps
- Possesses strong communication skills and ability to drive alignment between product, engineers, designers, data scientists, and sales
- Ability to gather information from different stakeholders, calculate impact, and prioritise requirements
- Experience in designing KPIs and conducting data analysis
- Experience of data-driven optimization and funnel improvement (rather than adding functions based on a rough hypothesis)
- Ability to analyze pain points by analyzing activity logs
- Find good cost performance improvements
- Ability to write SQL and test hypotheses
- Experience working in an agile environment with engineering teams to drive execution of a project
- Experience and basic knowledge of running internet marketing campaigns
- Analyze a user activity with Firebase, Google Analytics and so on
- Passionate about SmartNews mission and possesses empathy for users and product experience
- Fluent Japanese and English language skills (reading, writing, speaking)
- 3
- KPI
- Google Analytics Firebase
- Preferred Qualifications
- Engineering experience
- Experience of marketing (PR, Online Marketing, Offline Marketing)
- Have a curiosity and knowledge about Japanese culture and Japanese users
Benefits