Email Marketing Manager, Financial Services
Bitcoin.com, Japan
Job Description
About us
Bitcoin.com's mission is to create more 'economic freedom' in the world. By economic freedom we mean the ability for individuals to freely acquire and use personal resources however they choose. We assert that economic freedom is a fundamental human right and a vital component of human dignity, and we believe that it is foundational for peaceful and prosperous societies.
Our vision is to provide the next billion people with access to products that exemplify the ideals of Bitcoin. These ideals - which include peer-to-peer transactions, decentralization, censorship resistance, and permissionless-ness - support economic freedom.
Our approach is to develop and promote widely accessible products that support economic freedom. For example, our digital wallet - which has 16 million downloads - provides people with an easy-to-use, non-custodial method for buying, selling, storing, sending, receiving, and trading cryptocurrencies.
We are seeking a talented Email Marketing Manager who shares our vision.
The ideal candidate will be responsible for building the strategy from the ground up for high visibility global email campaigns collaborating with stakeholders to identify opportunities to increase list opt-in rates, app retention, and monetization for Bitcoin.com's products.
Our products are new to the market and disruptive in their nature, so if you are up for a challenge of bringing economical freedom to the world by the means of cryptocurrency, this is the role for you.
Requirements
- Set up email marketing strategy and tools
- Identify target audience and grow our email list
- Design and implement email marketing campaigns
- Design and implement email automations
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Proven work experience as an Email marketing manager or Digital marketing manager
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field
Benefits
We are serious about what we do, but more importantly, we have a lot of fun doing it. Our work culture is modern, meaning we strive for work experiences based on transparency, productivity, trust, and passion. For all employees, benefits include:
- Flexible work hours
- Remote work
- Health insurance reimbursement
- Wellness program (gym, etc.)
- Yoga classes
- Japanese classes
For employees residing in Japan, we offer "permanent employment" status () and the option to be paid in yen.
Employees residing outside of Japan are classified as Independent Contractors and are paid in the cryptocurrency of their choice.